Platelet rich plasma or PRP is a form of regenerative medicine where the platelet and protein fraction of blood is retrieved from a patient and then injected back into the patient at the site of inflammation. PRP contains growth factors that appear to promote tissue regeneration and reduce inflammation. It is a promising field of research and may help with wound healing and osteoarthritis. The procedure is not yet widely available and should only be performed by a veterinarian with special training in this area.
The underlying philosophy of all alternative medical therapies is the 'holistic' approach, in which the patient is treated as a whole being rather than as a collection of organs and parts. The patient is treated as an individual rather than as a diagnosis, and the treatment is determined by the way that he or she is responding to illness.